L'annonce du retour de Diddl au salon Maison&Objet - Janvier 2025
Le jeudi 16 janvier 2025, lors du Salon Maison&Objet, Kontiki a organisé une soirée spéciale pour annoncer le retour de notre souris préférée.
Beaucoup d'émotion pour l'équipe, pour les clients et pour les fans présents ce soir-là ! C'était l'occasion pour tout le monde de se retrouver autour de ce personnage finalement indémodable, porteur de valeurs positives et enjouées et de mesurer à quel point il résonne encore dans le cœur de tous.
Un très beau moment dont l'écho s'est très vite porté dans la presse sous toutes ses formes : web, réseaux, TV, ...
Diddl revient !
Et avec lui, c'est tout un univers qui reprend vie.
Bilan relations médias - Chiffres clés
Retombées Médias
Audience cumulée
Minutes TV / Radio
Interviews
Post médias sur les réseaux sociaux
Audience potentielle
Couverture et retombées : TV & Radios
M6 - le 19:45
#unesourisblanche
Audience : 7 926 692
NRJ - Manu dans le 69
Vent de nostalgie, Diddl est de retour
Audience : 3 673 317
BFM TV - Première édition
Diddl : le grand retour de la petite souris
Audience : 305 536
Couverture et retombées : Print&Web
Ouest-France
Disparue en 2010, la souris Diddl fait son retour en France
Audience : 82 170 000
Les Echos
Le retour de Diddl va replonger en enfance la génération Z
Audience : 17 859 000
20 minutes
Souris iconique des années 2000, Diddl va faire son grand retour en France
Audience : 120 000
Top publications Médias sur les réseaux sociaux
Le Parisien - X
Audience : 3 400 000
Konbini - Instagram
Audience : 2 900 000
TF1 Info - TikTok
Audience : 2 700 000
Hugo Decrypte - Insta
Audience : 4 200 000
INA - Insta
Audience : 1 600 000
Stylistfrance - Insta
Audience : 120 000
BrunoFunRadio - Story Insta
Audience : 271 000
BFM Business & BFM TV - Insta
Audience : 1 300 000
Cosmopolitan - Insta
Audience : 376 000
Tipikrtbf - Insta
Audience : 75 000
Aqababe - Story Insta
Audience : 1 000 000
20 minutes - Insta
Audience : 492 000
Le Figaro - Insta
Audience : 803 000
Famedmedia - Insta
Audience : 311 000
Legendmedia - Insta
Audience : 786 000
Gossiproomoff - Insta
Audience : 2 400 000
Manuofficiel NRJ
Audience : 722 000
Bilan Influence - Chiffres clés
STORIES
POSTS
REELS
SHORT YouTube
Influenceurs
Audience potentielle
Vues Cumulées (fin janvier)
Les réseaux Sociaux - Influenceurs
Léna Situations
4 800 000 followers
Jeff Panacloc
528 000 followers
Johanna et sa tribu - Instagram
383 000 followers
7 100 likes
342 commentaires
318 000 vues Reel
12 stories
1 250 000 vues
@ponponfamilly - TikTok
75 000 followers
1 300 likes
53 commentaires
44 200 vues
Influenceurs présents à la soirée lancement
@kidsenfolie
26,5k followers
@armandine_family
8,2k followers
Influenceurs fans ayant posté à distance
@lemarchanddesouvenirs
244k followers
@timani_dreams
55,6k followers
@lejournaldenahla
103k followers
@mum_a_paillettes
46,3k followers
@laetitia_happy_family
89,1k followers
@grabirelle
36,3k followers
@jeremy_modzii
80k followers
@lezozogeek
27k followers
@maman_mounichy
67,7k followers
@marielouethugospam
14,8k followers
@elodiewi
60,9k followers
Top Contenu - Post Instagram
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